Efforts to bring Binh Thuan dragon fruit to Japanese consumers
29/12/2021
(binhthuan.gov.vn)
On October 7, after more than 3 years of submitting the application for
protection of geographical indications in Japan, the Ministry of Agriculture,
Forestry and Fisheries of Japan (MAFF) officially granted the protection
certificate of geographical indications to Binh Thuan dragon fruit.
The geographical
indication of Binh Thuan dragon fruit protected in Japan can be said as a
"passport" to enter the Japanese market in particular and the world
in general. The grant of geographical indication registration in Japan affirms
the prestige of Binh Thuan dragon fruit in the Japanese market, opening up many
new opportunities for the export and consumption of Binh Thuan dragon fruit in
many different markets, especially in fastidious markets (Europe, Korea, New
Zealand ...).
Currently, the
geographical indication of "Binh Thuan dragon fruit" has been
protected by the European Union (EU). Along with that, the image and trademark
"Binh Thuan DRAGON FRUIT" has been registered and protected by 13
countries and territories such as the United States, Great Britain, Germany,
Korea, France, Japan, and Thailand. … The cooperatives that produce and trade
dragon fruits, including: Thuan Tien, Hoa Le, Hong Son, Ham Minh 30 have been
granted the certificate of collective mark registration by the National Office
of Intellectual Property.
TT
Dân