Japan to protect the geographical indication of Binh Thuan dragon fruit
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(binhthuan.gov.vn) The construction and development of geographical indications is a strategy to conserve the biodiversity, traditional cultures, and increase the commercial competitiveness, helping to promote the potential of local resources, while promoting the fight against commercial abuse and fraud; raising the consumer awareness and increasing the competitiveness of products; contributing to the product value improvement, increasing profit value, promoting the process of agricultural and rural development.

In order to support Binh Thuan dragon fruit to expand the market, increase the official export ability, circulate in many fastidious markets, as well as to implement the Extensive Strategic Statement between Vietnam - Japan, the Intellectual Property Office of Vietnam - the Ministry of Science and Technology has selected Binh Thuan dragon fruit to register for protection of geographical indications in Japan.

Till 07/10/2021, Binh Thuan dragon fruit has been officially approved by the Food Industry Affairs Bureau - the Ministry of Agriculture, Forestry and Fisheries of Japan for the geographical indication protection. The grant of geographical indication protection for Binh Thuan dragon fruit products is likened to a "travel pass" to enter the Japanese market; At the same time, it affirms the prestige of Binh Thuan dragon fruit, which has been trusted and accepted by Japan. Since then, it has opened up many new opportunities for exporting and consuming Binh Thuan dragon fruit in several other fastidious markets in Europe, Korea, New Zaeland, etc.

The travel pass for Japan market of Binh Thuan dragon fruit

Nguyễn Phương

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