Training on Rural Tourism Program Design

 

(binhthuan.gov.vn) From October 28 to October 31, 2024, the Institute for Public Policy under the Ministry of Agriculture and Rural Development, in collaboration with the Rural Development Sub-Department under the Department of Agriculture and Rural Development, organized a training course on rural tourism program design, aimed at introducing and promoting rural tourism in Bình Thuận Province. The training course was attended by Master Đoàn Ngọc Trung, lecturer at the Institute for Public Policy under the Ministry of Agriculture and Rural Development; leaders of the Rural Development Sub-Department; officials responsible for new rural development at the provincial, district, and commune levels; and rural tourism cooperatives and cooperative groups in the province.

At the training course, Master Đoàn Ngọc Trung, a lecturer at the Institute for Public Policy under the Ministry of Agriculture and Rural Development, provided participants with knowledge related to rural tourism program design, including concepts of tourism routes, tours, destinations, and tourism programs…; additionally, introducing rural tourism products and programs designed to attract tourists. Master Đoàn Ngọc Trung also emphasized the role and strategies of media in promoting rural tourism, highlighting various promotional channels and the application of digital transformation platforms for showcasing and marketing rural tourism. This activity aims to boost tourism product consumption and create opportunities for tourism products to reach customers more precisely, helping tourism businesses build and protect their brand image and tourism products in the minds of consumers.

Since early 2024, the Rural Development Sub-Department has collaborated with the Institute for Public Policy under the Ministry of Agriculture and Rural Development to conduct three training sessions on tourism development within the framework of new rural development. These sessions align with the Provincial People’s Committee’s Rural Tourism Development Plan in New Rural Development for the 2021–2025 period. Through these training sessions, participants gained additional knowledge on selecting appropriate rural tourism models, community-based tourism, and planning for rural tourism business.

 

Nguyễn Phương

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